# Instagram Overview

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Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.

Learn how to [connect your Instagram Business Account to respond.io here](https://docs.is-messenger.com/ismessenger/messaging-channels/instagram/instagram-quick-start). Once connected, Instagram has several features to make it easier for your current and potential customers to reach your Instagram account or your inbox to send you a direct message.

### Pricing <a href="#pricing" id="pricing"></a>

You can use Instagram for free.

### Capturing Conversation <a href="#capturing_conversation" id="capturing_conversation"></a>

Instagram offers several ways to help customers find you on the app and initiate a chat:

* [Chat links](https://docs.is-messenger.com/ismessenger/getting-started/quick-start/getting-contacts-to-message-you): This is a shortened URL using the `https://ig.me/m/username` format that you can add to your website or in newsletters. When customers click the link, they will be directed to your Instagram inbox.
* [QR codes](https://docs.is-messenger.com/ismessenger/getting-started/quick-start/getting-contacts-to-message-you): A QR code can be placed in physical locations, such as hotels, restaurants or malls. When customers scan the code, they will be directed to your Instagram inbox.
* [Chat widget](https://docs.is-messenger.com/ismessenger/workspace-setting): An Instagram Widget can be added to your website to direct customers to your Instagram inbox.
* [Instagram private replies](https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/): You can send a private message to any customer who comments on your Instagram Professional post, ads post or live story.
* Click to Instagram Direct Ads: These are Instagram ads that can be placed in various places on Facebook, Facebook Messenger and Instagram. When customers click the ad, they will be directed to your Instagram inbox.

### Channel Capabilities <a href="#channel_capabilities" id="channel_capabilities"></a>

Learn more about the capabilities of Instagram:

* [Supported File Types](https://help.respond.io/instagram/instagram-overview#supported_file_types)
* [Message Status Availability](https://help.respond.io/instagram/instagram-overview#message_status_availability)
* [Messaging Window](https://help.respond.io/instagram/instagram-overview#messaging_window)
* [Rate Limits](https://help.respond.io/instagram/instagram-overview#rate_limits)

**Supported File Types**

The file type supported by Instagram and the maximum file size for the type is as follows:

* Image (8 MB)

{% hint style="warning" %}
Messages that are not supported will have a fallback display with Unsupported Message or Custom Payload text and Type (if available). \
\
For any unsupported file type or file that exceeds the maximum file size sent via Instagram, the file will automatically be turned into a URL link on the respond.io platform. For Custom Payload, you can click S*how More* to view the JSON payload of this message.\
\
Examples of unsupported messages for Instagram are:\
\- Deleted messages\
\- Instagram Profiles\
\- Instagram Avatars\
\- Live messages\
\- Reels
{% endhint %}

### **Message Status Availability**

The table outlines the availability of message statuses on Instagram.

| **Message Status** | **Availability** |
| ------------------ | ---------------- |
| Sent               | ✅                |
| Delivered          | ✅                |
| Read               | ✅                |
| Failed             | ✅                |

### **Messaging Window**

Instagram has a messaging window of 7 days. Messages sent 24 hours after the Contact's last message will be tagged with the HUMAN\_AGENT tag.

Messages can still be sent outside the messaging window but they will not be delivered. There will be a red exclamation mark next to the undelivered message along with an error message.

{% hint style="warning" %}
Messages can still be sent outside the messaging window but they will not be delivered. There will be a red exclamation mark next to the undelivered message along with an error message.
{% endhint %}

### **Rate Limits**

A rate limit is the number of API calls an app or user can make within a given time period defined by the channel. Learn more about the [rate limits for this channel here](https://developers.facebook.com/micro_site/url/?click_from_context_menu=true\&country=MY\&destination=https%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Fmessenger-platform%2Foverview%23rate-limiting\&event_type=click\&last_nav_impression_id=1PTL98UV9qetN5ywu\&max_percent_page_viewed=80\&max_viewport_height_px=688\&max_viewport_width_px=1440\&orig_http_referrer=https%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Fmessenger-platform%2Finstagram%2Ffeatures%2Fprivate-replies%2F\&orig_request_uri=https%3A%2F%2Fdevelopers.facebook.com%2Fajax%2Fdocs%2Fnav%2F%3Fpath1%3Dmessenger-platform%26path2%3Dinstagram%26path3%3Dfeatures%26path4%3Dprivate-replies\&region=apac\&scrolled=true\&session_id=1V2YJR9cXKzXnMyY1\&site=developers).

### Channel Limitations <a href="#channel_limitations" id="channel_limitations"></a>

**Broadcasts**

Due to Instagram’s limitations, you cannot send a broadcast through this channel.

**Vanish Mode**

Instagram API does not support Vanish mode. If you wish to use Vanish mode, no messages will be received on the respond.io platform.

### FAQ and Troubleshooting <a href="#faq_and_troubleshooting" id="faq_and_troubleshooting"></a>

**Do you support message requests?**

No, there is no webhook event provided by Instagram for message requests.

**Can I create a link to direct my customers to my Instagram inbox?**

Yes, you can use a chat link or an `ig.me` URL that directs customers to your Instagram inbox. The customer is redirected to a new or existing thread based on whether the customer had previously messaged your Instagram account. Learn more about [Instagram chat links here](https://developers.facebook.com/docs/messenger-platform/instagram/features/ig-me-links/).

**Why Contact’s name on Instagram is displayed as a series of numbers?**

If your Contact has not entered a display name for their Instagram account, the name will be displayed as a series of numbers.

**Why am I unable to view the Quick Replies buttons?**

Due to the channel’s limitation, the Quick Replies buttons cannot be displayed on the Instagram web or desktop app.
