# How to Simplify Customer Escalation with Automation

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**Business Goal**: Enable agents to initiate issue escalations to second-level support teams while engaging in customer conversations.
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When more complex customer issues arise, this Workflow enables first-level agents to easily escalate issues using a Shortcut button. Customers will be routed to the selected second-level team, along with a summary of the issue. This helps second-level agents to quickly understand customer problems and improve resolution time.

#### Benefits of Simplifying Customer Escalation with Automation <a href="#benefits_of_simplifying_customer_escalation_with_automation" id="benefits_of_simplifying_customer_escalation_with_automation"></a>

* Streamline internal business processes by automating the routing system.
* Improve collaboration between teams by ensuring a smooth flow of information.
* Reduce customers downtime by routing more complex issues to specialized agents.

#### Workflow Setup <a href="#workflow_setup" id="workflow_setup"></a>

Learn how to use the Workflow Template to set up an automated issue escalation process:

* Select the Issue Escalation Workflow Template.
* Configure the Shortcut Trigger.
* Automatically route Contacts to the selected team and assign to an agent.

**Select the Issue Escalation Workflow Template**

In the **Workflows** module, click **+ Add Workflow** > Click **Issue Escalation** > Click **Use Template**.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/1vqqog4r82/1695193908037/simplify-customer-escalation-1.png" alt="Issue Escalation Workflow Template"><figcaption></figcaption></figure>

**1.** [**Trigger**](https://help.respond.io/workflows/workflow-triggers): The Workflow starts when the agent selects the Shortcut button from the Messages module.

Under *Shortcut Configuration*, the shortcut name and description can be edited.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/1vqqog4r82/1695193967023/simplify-customer-escalation-2-1.png" alt="Shortcut Configuration for Trigger Step"><figcaption></figcaption></figure>

Under *Shortcut Form*, you can set up the form that will be displayed when the agent selects the shortcut. In this template, the form allows the agent to select the second-level support team and fill in a summary of the issue.

In this example, we have added two teams:

* Billing
* Technical Support

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/1vqqog4r82/1695194167199/simplify-customer-escalation-2-2.png" alt="Shortcut Form for Trigger Step"><figcaption></figcaption></figure>

{% hint style="info" %}
To speed up the resolution process, switch the **Required** toggle on for the *Summary of Escalation* so that the agent is required to provide a description of the issue before escalation. This summary gives the second-level agent a better understanding of the issue before continuing the conversation with the Contact.
{% endhint %}

**Automatically route Contacts to the selected team and assign to an agent**

**2. Route Contact to Selected Team:** This is a [Branch](https://docs.is-messenger.com/ismessenger/modules/workflow) step to route Contact to the second-level support team that the agent has selected in the previous step. If the agent has selected the *Billing* or *Technical Support* team, the Contact will be routed to Branch 1 or Branch 2 respectively.

**3. Assign to Billing Team** or **Assign to Technical Support Team**: This is an [Assign To](https://docs.is-messenger.com/ismessenger/modules/workflow) step that allows you to set up the auto-assignment based on your [strategy preferences](https://docs.is-messenger.com/ismessenger/sales-use-cases/how-to-route-leads).

**4. Escalation Summary to Billing** or **Escalation Summary to Technical Support:** This is an [Add Comment](https://docs.is-messenger.com/ismessenger/modules/workflow) step where the second-level agent who is assigned to the Contact will receive a notification that includes the comment and the summary of the issue.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/1vqqog4r82/1695194286834/simplify-customer-escalation-4.jpg" alt="Automatically route Contacts to the selected team"><figcaption></figcaption></figure>

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Once you have completed the setup, click **Save** and **Publish** to activate the Workflow.
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#### How It Works: Issue Escalation Workflow <a href="#how_it_works_issue_escalation_workflow" id="how_it_works_issue_escalation_workflow"></a>

First-level agent, Yong, is unable to solve a complex technical issue faced by a customer. Yong decides to escalate this issue to the right team for assistance.

1. From the Messages module, Yong clicks the **Shortcut** button > Selects the **Escalate to the Billing or Technical Support Team** Shortcut.

<figure><img src="https://3688769499-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mbui1HRO4dGghy5ITOz%2Fuploads%2FYmmLh5GfffufLRdn9L80%2Fgain-conversation-context-merge-suggest-1.png?alt=media&#x26;token=c5a5420a-6b96-44fa-a8ae-dd9256f2f2b0" alt="Shortcut icon on Messages Module"><figcaption></figcaption></figure>

1. A form is displayed:
   * *Escalate to Team*: In the dropdown, Yong selects **Technical Support**.
   * *Summary of Escalation*: Yong provides a description of the issue.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/1vqqog4r82/1695194454125/simplify-customer-escalation-6.png" alt="Shortcut Form"><figcaption></figcaption></figure>

1. Yong clicks **Start**. A notification is displayed to indicate that the workflow has been initiated and the Contact is transferred to the second-level agent in the Technical Support team.

<figure><img src="https://3688769499-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mbui1HRO4dGghy5ITOz%2Fuploads%2FZUkDIle6Hr6KpaVmgEvy%2Fgain-conversation-context-merge-suggest-1.png?alt=media&#x26;token=b74057d6-1c7b-475a-ae6f-5c193bf2f568" alt="Issue escalated message"><figcaption></figcaption></figure>
