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    • Quick Start
      • What is IS-Messenger?
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    • Connecting a Channel
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    • Glossary of Terms
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    • Dynamic Variables
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  • New Release Update
  • Support Use Cases
    • How to Identify Contacts by Email and Phone NumberI
    • How to Enrich Customer Data from a CRM or other Business Software
    • How to Route Customers to the Right Team Automatically
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    • How to Send Outbound Support Messages
    • Support: Closing Conversations
    • How to Supervise Your Support Agents
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  • Handling Inbound Conversations
    • Managing Spam
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    • Route Contacts by Shifts
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    • Assignment Strategy: Automatic Contact Distribution & Load Balancing
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  • Capture Conversations
    • How to Streamline Meeting Scheduling via CTC Ads
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    • How to Track Conversation Source from Multiple Websites
    • How to Route Contacts from CTC Ads to Agents
  • Automate Conversations
    • How to Maximize Customer Service Potential with AI Agent
    • How to Automate Contact Information Collection with AI
    • How to Route Contacts to Preferred AI Agent
    • How to Automatically Qualify Contacts Based on Budget Using AI Agent
    • How to Route Contacts by their Preferred Language
    • How to Create Automated Chat Menus
    • Assignment Strategy: How to Automate Contact Distribution & Load Balancing
    • Assignment Strategy: Unassign Agents after Conversations Closed
    • How to Create Automated Welcome and Away Messages
    • How to Block Contacts and Manage Spam
    • How to Route New and Returning Contacts
    • How to Collect Contacts’ Emails and Phone Numbers
    • How to Route New and Returning Contacts
    • How to Route Contacts by Team Functions
    • How to Route Contacts by Shifts
    • How to Get Contacts’ Consent for Personal Data Collection
    • How to Route VIP Contacts
  • How to Promptly Transfer Conversation Between Agents
  • How to Guide Customers from Exploration to Purchase with Engaging Menus
  • How to Optimize Customer Onboarding with Automated & Customized Welcome Messages
  • Converse with Customers
    • How to Get a Complete View of the Customers
    • How to Simplify Customer Escalation with Automation
    • How to Transfer Contacts to the Next Shift Automatically
    • How to Optimize Agents’ Productivity in the Messages Module
    • How to Align AI Conversations with Your Brand Voice
    • How to Draft Customer Replies with AI
    • How to Convert Image to Text Using AI
    • How Automate Calculations Using AI
  • Broadcasts Use Cases
    • How to Sending a Simple Broadcast
    • How to Start a Workflow Based on Broadcast Response
    • How to Import to Broadcast via WhatsApp
    • How to Troubleshoot a Failed Broadcast
  • Sales Use Cases
    • How to Collect Leads' Email and Phone Number
    • How to Enrich Contact Data and Qualify Leads
    • How to Route Leads
    • How to Auto-Assign Leads to Sales Agents
    • How to Send Outbound Sales Messages
    • How to Track Productivity by Closing Conversations
    • How to Supervise Sales Agents
    • How to Analyze Reports for Sales
  • Accessing Help Menu
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On this page
  • Benefits of Sending Outbound Sales Messages
  • Methods for Sending Outbound Sales Messages
  • Add or import leads and send the first message
  • Follow up with leads who have closed conversations
  • Find leads with closed conversations
  • Reopen the conversation with a lead to send an outbound message
  • Channels with messaging limitations after the messaging window closes
  1. Sales Use Cases

How to Send Outbound Sales Messages

Business Goal: Import Contacts to send cold messages or follow up with leads.

PreviousHow to Auto-Assign Leads to Sales AgentsNextHow to Track Productivity by Closing Conversations

Last updated 1 year ago

Sales agents can import leads from their existing lists as well as adding leads individually in the platform. Following up with leads who have not contacted the business in some time requires opening closed conversations.

Benefits of Sending Outbound Sales Messages

Send outbound sales messages to:

  • Follow up on potential leads.

  • Let existing leads know about changes or new features that might prompt them to purchase.

Methods for Sending Outbound Sales Messages

  1. Add or import leads and send the first message.

  2. Open closed conversations to follow up with leads.

Add or import leads and send the first message

Use this method when you want to import leads to send them a message.

When your sales agents have picked up lead information from physical events or sales campaigns, you’ll want to import Contacts into respond.io to message them.

Learn more about .

Method Objectives

  • Import Contacts via a CSV file.

  • Add Contacts on the go using the Add Contact feature.

How-to:

Import Contacts via a CSV File

When you want to import a large number of Contacts at once, import them via a CSV file in the Contacts module. This option is best for sales managers.

Add Contacts on the go using the Add Contact feature

Follow up with leads who have closed conversations

Use this method when you want to follow up with leads.

Method Objectives

  • Find leads with closed conversations.

  • Reopen conversations with leads and send an outbound message.

How-To

Find leads with closed conversations

Use the Sort and Filter dropdown along with the Search Bar to find a specific lead on the platform. Choose the right filters based on the location of the lead within the platform, then input the Search Bar with fields such as Contact’s first name, last name, email or phone number.

There are two ways to find a lead with a closed conversation.

If the lead is assigned to you, go to the Mine Inbox > select the Closed filter > type the Contact’s name, phone number or email in the Search Bar.

If the lead is not assigned to you, go to the All Inbox > select the Closed filter > type the Contact’s name, phone number or email in the Search Bar.

Reopen the conversation with a lead to send an outbound message

The ability to reopen a conversation differs among Channels. Most Channels allow you to send outbound messages anytime, some Channels have a messaging window with limitations, while some Channels do not allow you to message leads after the messaging window closes.

Channels with no messaging window

Most Channels allow you to message leads any time after they’ve become a Contact on the platform. The list of Channels without a messaging window are Telegram, LINE, Website Chat, SMS and Email.

To reopen a conversation, go to the Messages Module > use the text box to send a lead an outbound message.

Channels with messaging limitations after the messaging window closes

However, some channels have a messaging window that limits what you can send after the messaging window is closed. Here are the channels with messaging windows and their limitations.

WhatsApp
Facebook Messenger
Viber

Channels that do not allow outbound messages after messaging window closes

There are also channels with a messaging window that do not allow businesses to send any outbound messages after the messaging window closes until their lead sends them a message again. Here are the channels with messaging windows and their limitations.

Instagram
WeChat

Once a conversation is open, the lead will automatically be assigned to the agent who sends the outbound message. When the agent has finished chatting with a lead and closes the conversation, the agent may be unassigned from the lead depending on the closing conversation logic your business decides to use.

Learn more best practices for .

When you , they won’t have access to the bulk import option, but they can still add Contacts using this method.

Learn more about .

The search behavior depends on the field type you input. Learn more about .

Keep in mind that if a lead is snoozed, it will not be under closed conversations. You’ll have to to see it in your inbox again.

Learn more about here.

WhatsApp has a 24-hour messaging window. After the messaging window closes, use WhatsApp Message Template to send outbound messages. These Message Templates are messages that require pre-approval from WhatsApp. Learn more about here.

For other messaging platforms, Facebook Messenger has a standard 24-hour messaging window. However, respond.io has an extended 7 days messaging window period due to Facebook’s HUMAN_AGENT tag integration on the platform. After the messaging window closes, use a Message Tag to send outbound messages. Learn more about here.

Viber has a 24-hour messaging window. Messages sent by the bot outside the messaging window will be considered Chatbot-initiated Messages. Viber provides free 10,000 chatbot-initiated messages every month. Once exceeded the monthly free limit, you'll get an . To send more chatbot-initiated messages beyond the monthly limit, you must agree to Viber’s Chatbot Commercial Terms. Learn more about .

For other messaging platforms, Instagram has a standard 24-hour messaging window. However, respond.io has an extended 7 days messaging window period due to the HUMAN_AGENT tag integration on the platform. After the messaging window closes, no outbound messages can be sent to leads. Learn more about .

WeChat has a 48-hour messaging window. After the messaging window closes, no outbound messages can be sent to customers. Messages sent outside the messaging window will not be delivered and there will be a red exclamation mark indicating the message is not delivered. Learn more about

Learn more about .

merging and importing Contacts here
importing contacts here
restrict agents’ views
Contact Search, Sort and Filter here
search behavior and the fields that can’t be searched here
un-snooze the Contact
Channels Capabilities
closing conversations here
error message on the platform
Viber Bot pricing and message types limitations here
Instagram here
WeChat here
WhatsApp Message Template
Facebook Messenger Message Tags
Import Contacts page
screenshot showing how to search and filter contacts
gif showing how to search for a contact that is assigned to you
gif showing how to search for a lead that is not assigned to you
screenshot example of a channel without a messaging window