# CRM Integration: ActiveCampaign

Streamline your marketing and sales processes and engage with your customers in a more personalized way to gain valuable insights about your customers by integrating ActiveCampaign to IS-Messenger using Zapier. With this integration, you can automate various processes and tasks between ActiveCampaign and IS-Messenger, such as:

* Real time contact data updates between ActiveCampaign and IS-Messenger
* Updating deal statuses in IS-Messenger when new deals are added in ActiveCampaign
* Adding comments to Contacts in IS-Messenger from ActiveCampaign

We’ve created Zapier templates to accomplish some common business goals, so you don’t need to start your Zaps from scratch.

All templates will require you to connect to IS-Messenger; follow the steps to set up aIS-Messenger[ Zapier integration here](/ismessenger/workspace-setting/integrations.md).

### List of Zapier Templates for ActiveCampaign and IS-Messenger <a href="#list_of_zapier_templates_for_active_campaign_and_respond_io" id="list_of_zapier_templates_for_active_campaign_and_respond_io"></a>

**Add new IS-Messenger Contacts to ActiveCampaign**

Keep your customer lists aligned across apps with this integration. When you add a new Contact in IS-Messenger, ActiveCampaign will create a matching Contact or update one if there’s additional information to add.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/9gskbl04sg/1676863007160/screenshot-2023-02-17-at-10-02-07-am.png" alt=""><figcaption></figcaption></figure>

**Add new ActiveCampaign Contacts to IS-Messenger**

Want to chat with your ActiveCampaign Contacts via instant messaging? Add them as Contacts on IS-Messenger to start a conversation on their preferred messaging app. When a Contact is added to a list in ActiveCampaign, this integration will a new Contact to IS-Messenger or update a Contact’s info if they are an existing Contact.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/9gskbl04sg/1676863122493/screenshot-2023-02-17-at-10-04-06-am.png" alt=""><figcaption></figcaption></figure>

**Add comments to IS-Messenger conversations for new or updated ActiveCampaign deals**

Want agents to keep track of your ActiveCampaign deals and deals status on IS-Messenger? With this integration, whenever a new deal is added or an existing deal is updated, a comment about it will be added to the relevant conversation in IS-Messenger.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/9gskbl04sg/1676995692817/screenshot-2023-02-17-at-10-11-13-am.png" alt=""><figcaption></figcaption></figure>

**Add comments to Contacts in IS-Messenger if new ActiveCampaign notes are added to Contacts**

It’s important to have context when having conversations with leads over IS-Messenger. With this integration, you’ll easily get the latest information from ActiveCampaign. When a note is added to a Contact in ActiveCampaign, a comment will be automatically added to their conversation in IS-Messenger.

<figure><img src="https://files.helpdocs.io/9e3syfbzn8/articles/9gskbl04sg/1676995760801/screenshot-2023-02-17-at-10-08-13-am.png" alt=""><figcaption></figcaption></figure>


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