Reports: Broadcasts

The Broadcasts report provides insights into the results of each broadcast. You can refine the data to analyze the performance in terms of broadcast messages delivery and the number of recipients of a single broadcast or a campaign of multiple broadcasts.

A broadcast consists of the broadcast messages sent to recipients.

Getting Here

Navigate to the Reports module and click Broadcasts.

Filters

• Frequency and date — Select a date range from the drop-down list to be applied to the report. Alternatively, you can define the date range by frequency. The following options are available:

  • Today

  • Yesterday

  • Last 7 Days

  • Last 14 Days

  • Last 30 Days

  • This Month

  • Last Month

• +Add Filter — You can refine the view of the report components by adding more filter(s). The following filters are available:

  • Channel

  • Label

  • Broadcast Name - This is useful to filter out a specific broadcast to analyze its performance.

  • Sent By

  • Segment

• Clear All — You can use this option to reset the filters to the default selections.

You may encounter a chart with the following message displayed: - The selected filter(s) are not applicable here: This means the filter(s) you have selected are not applicable to the chart. - The selected filter(s) have no applicable data: This means no data is available for the selected filter(s), for e.g. the chart is new and only available at a date later than the selected date range.

Report Components

Broadcasts Overview

This overview shows the number of broadcasts completed and failed within the selected period based on the delivery time. It helps you to understand the overall performance of the broadcasts.

Metric #1: Broadcasts Completed

The number of completed broadcasts within the selected period.

Metric #2: Broadcast Failed

The number of broadcasts that failed to deliver within the selected period.

Bar Chart: Broadcasts Completed vs Failed

The number of broadcasts that are completed and failed to deliver within the selected period.

Broadcasts Completed

This overview shows the number and percentage of broadcasts completed within the selected period based on the delivery time. The chart can be grouped by Channel or Sent By to understand the performance of broadcasts that are sent on different channels or by users who sent the broadcasts.

Broadcasts Completed by Channel

Metric

The number and percentage of broadcasts completed within the selected period by channel.

Bar Chart

The number of broadcasts completed within the selected period by channel.

Pie Chart

The percentage and total number of broadcasts completed within the selected period by channel.

Broadcasts Completed by Sent By

Metric

The number and percentage of broadcasts completed within the selected period by users who sent the broadcasts.

Bar Chart

The number of broadcasts completed within the selected period by users who sent the broadcasts.

Pie Chart

The percentage and total number of broadcasts completed within the selected period by users who sent the broadcasts.

Broadcast Messages

This overview shows the number and percentage of broadcast messages for the broadcasts that were sent within the selected period based on the delivery time. The chart can be grouped by Channel or Sent By to analyze the broadcast messages performance by different channels and by users who sent the broadcast.

Only broadcasts that has started sending and completed will be shown in this report. The number is added once a broadcast is initiated.

Broadcast Messages by Channel

Metric

The number and percentage of broadcast messages for the broadcasts that were sent within the selected period by channel.

Bar Chart

The number of broadcast messages for the broadcasts that were sent within the selected period by channel.

Pie Chart

The percentage and total number of broadcast messages for the broadcasts that were sent within the selected period by channel.

Broadcast Messages by Sent By

Metric

The number and percentage of broadcast messages for the broadcasts that were sent within the selected period by users who sent the broadcasts.

Bar Chart

The number of broadcast messages for the broadcasts that were sent within the selected period by users who sent the broadcasts.

Pie Chart

The percentage and total number of broadcast messages for the broadcasts that were sent within the selected period by users who sent the broadcasts.

Recipients

Only broadcasts that has started sending and completed will be shown in this report. The number is added once a broadcast is initiated.

Metric and Chart

The number of recipients who received the broadcast messages from all the broadcasts that were sent within the selected period based on the delivery time.

Broadcast Messages Delivery (Linear)

This metric only takes into account data for broadcasts that were sent within the selected period.

- The tracking of messages delivery status is only up to 30 days. So for an example, if a message gets read only after 30 days, the delivery status will no longer be updated to Read. - If Contacts have turned off Read Receipts on the WhatsApp app's privacy setting, messages they have read will not be reflected in the Read metric. Instead, they will be reflected in the Sent and Delivered metrics. This may cause a discrepancy between the number of Read and Delivered messages.

Metric and Chart

The number of broadcast messages for the broadcasts that were sent, delivered, read and failed within the selected period.

To learn more on how the date range filter affects the data that is displayed in this chart, refer here.

Broadcast Messages Delivery (Cumulative)

This metric only takes into account data for broadcasts that were sent within the selected period.

- The tracking of messages delivery status is only up to 30 days. So for an example, if a message gets read only after 30 days, the delivery status will no longer be updated to Read. - If Contacts have turned off Read Receipts on the WhatsApp app's privacy setting, messages they have read will not be reflected in the Read metric. Instead, they will be reflected in the Sent and Delivered metrics. This may cause a discrepancy between the number of Read and Delivered messages.

Metric and Chart

The cumulative count of the number of broadcast messages for the broadcasts that were sent, delivered, read and failed within the selected period.

To learn more on how the date range filter affects the data that is displayed in this chart, refer here.

Broadcasts List

Here are the insights you can gain from each broadcast that happened.

Learn more about each column in the following table:

Table Headers	Description
Broadcast Timestamp	The date and time the broadcast was scheduled to be sent.
Name	The name of the broadcast. The name contains a hyperlink to the Broadcast module with the Broadcast Details Drawer of the selected broadcast opened.
Label	Label added to the broadcast.
Completed Timestamp	The date and time the broadcast was completed.
Segment	The segment to which the broadcast was sent.
Channel	The channel from which the broadcast was sent.
Sent By	The name of the person who sent the broadcast.
Recipients	The number of recipients for the broadcast.
Total Messages	The total number of broadcast messages for the broadcast.
Sent	The total number of broadcast messages with the Sent status.
Failed	The total number of broadcast messages that failed to deliver.
Delivered	The total number of broadcast messages with the Delivered status.
Read	The total number of broadcast messages with the Read status.

Reports table has a limitation of generating a maximum of 10,000 row of results. If you need more data, consider using Data Export.

FAQ and Troubleshooting

How does the date range filter affect the data displayed in Broadcast Messages Delivery charts?

The examples here are applicable to both Broadcast Messages Delivery (Linear) and Broadcast Messages Delivery (Cumulative) charts.

If your selected period is the month of April:

• The charts will filter all the broadcasts that were sent in April, and display data only from broadcasts sent in April.

• If a broadcast is sent on 31st March but the broadcast message for this broadcast gets read on 1st April, this will not be reflected in the report because the broadcast was sent on 31st March.

• If a broadcast is sent on 30th April, the broadcast message for this broadcast will be reflected in the report under the Sent count. However, if this broadcast message only gets read on 1st May, this broadcast message will not be reflected in the report under the Read count due to the selected period being the month of April.