UCal
  • Welcome
  • 🚀Getting Started
    • Quick Start
      • What is IS-Messenger?
      • Setting Up an Account
      • Connecting Channels
      • Inviting Your Teammates
      • Getting Contacts to Message You
      • Automated Welcome and Away Messages
      • Responding to Messages
      • Glossary of Terms
    • Connecting a Channel
    • Invite your teammates
    • Getting Contacts to Message You
    • Automated Welcome and Away Messages
    • Responding to messages
    • Glossary of Terms
    • Creating a Chatbot
  • ⚙️Workspace Modules
    • Dashboard
    • Inbox
      • Inbox Overview
      • Assignment and closing a conversations
      • Custom Inboxes
      • Interacting with Respond AI Prompts
      • Using AI Assist
    • Contacts
      • Contact Details
      • Contacts Overview
      • Merge Suggestions
      • Contact Activity
      • Contact Channels
      • Contact Import
      • Segments
    • Broadcast
      • Broadcast Overview
      • Managing Broadcasts
    • Workflow
      • Triggers
      • Workflow Step
        • Step: Send a Message
        • Step: Ask a Question
        • Step: Assign To
        • Step: Branch
        • Step: Update Contact Tag
        • Step: Update Contact Field
        • Step: Open Conversation
        • Step: Close Conversation
        • Step: Add Comment
        • Step: Jump To
        • Step: Wait
        • Step: Date & Time
        • Step: HTTP Request
        • Step: Trigger Another Workflow
        • Step: Add Google Sheets Row
        • Step: AI Agent
      • Workflow Templates
    • Reports
      • Reports: Conversations
      • Reports: Responses
      • Reports: Resolutions
      • Reports: Messages
      • Reports: Contacts
      • Reports: Assignments
      • Reports: Leaderboard
      • Reports: Users
      • Reports: Broadcasts
  • ⚙️Workspace Setting
    • Managing a Workspace
    • General
    • Users
      • Access Levels
    • Teams
    • Channels
      • Chat Menus
    • Contact Fields
    • Growth Widgets
      • Website Chat Widget Quick Start
      • Website Chat Widget Overview
      • Workspace Settings: Growth Widgets
      • Install Website Chat Widget on Squarespace
      • Install Website Chat Widget on Joomla
      • Install Website Chat Widget on Wix
      • Install Website Chat Widget on Shopify
      • Install Website Chat Widget on WordPress
      • How to Track Conversation Source from Multiple Websites
    • Respond AI
    • Integrations
      • Dialogflow
        • Dialogflow: Connecting to Dialogflow
        • Dialogflow: Creating a Chatbot
        • Dialogflow : Managing Intents
        • Dialogflow: Parameters
        • Dialogflow: Events
        • Dialogflow: Response Templates
        • Dialogflow: Custom Payloads
        • Dialogflow: Fulfillment Webhook Request
      • E-Commerce & CRM Integrations
        • E-Commerce Integration: Shopify
        • E-Commerce Integration: BigCommerce
        • E-Commerce Integration: WooCommerce
        • E-Commerce Integration: Magento
        • CRM Integration: HubSpot
        • CRM Integration: Salesforce
        • CRM Integration: Pipedrive
        • CRM Integration: ActiveCampaign
      • Zapier
      • Developer API
      • Webhooks
      • Make (formerly Integromat)
    • Closing Notes
    • Snippets
    • Files
    • Data Export
    • Data Import
  • ⚙️User Account
  • Profile
  • User Activity Status
  • Notifications
  • Resetting your Passwords
  • 👨‍👧‍👦CONTACT AND MESSAGES
    • Dynamic Variables
      • Dynamic Variables Overview
      • How to Use Dynamic Variables
    • Contact Search and Custom Inbox
    • Conversations
  • ⚙️MESSAGING CHANNELS
    • Channel Overview
    • Facebook Messenger
      • Facebook Messenger Quick Start
      • Facebook Chat Plugin
      • Private Replies
      • Message Tag
    • Instagram
      • Instagram Overview
      • Instagram Quick Start
    • WhatsApp
      • WhatsApp Business API Quick Start
      • Getting Ready for Inbound Conversations
      • Getting Ready for Promotional Messaging
      • WhatsApp Official Business Account (Green Tick)
      • Grow your WhatsApp Audience by Maximizing Entry Points
      • Get WhatsApp API Account for Government Agencies
      • Meta Business Verification
      • WhatsApp Message Templates
      • WhatsApp Pricing
      • WhatsApp Business Platform (API) Channel Configuration
      • WhatsApp Messaging Limits
      • Meta Product Catalog
      • Change Your WhatsApp Business Display Name
      • Phone Number Migration to IS-Messenger WhatsApp Business API
      • Turn-off WhatsApp Number Two-Step Verification
      • WhatsApp Cloud API
        • Migrating from On-Premises API to Cloud API
        • Migrating from Cloud API to On-Premises API
        • Set up the WhatsApp Echo Bot
        • Load Testing on Cloud API
        • Experiments
        • Webhooks Setup
      • 360Dialog WhatsApp
      • Twillio WhatsApp
      • MessageBird WhatsApp
      • Vonage WhatsApp
      • Phone Number Migration to WhatsApp Cloud API
    • Website Chat Widget
      • Install on WordPress
      • Install on Shopify
      • Install on Wix
      • Install on Squarespace
      • Install Website Chat Widget on Joomla
    • LINE
      • LINE Overview
      • LINE Quick Start
    • Telegram
      • Telegram Overview
      • Telegram Quick Start
    • Viber
      • Viber Overview
      • Viber Quick Start
    • SMS Overview
      • Twilio SMS Quick Start
        • Importing Contacts to Twilio SMS
      • MessageBird SMS Quick Start
      • Vonage SMS Quick Start
    • Twitter Overview
      • Twitter Quick Start
    • WeChat
      • WeChat Overview
      • WeChat Quick Start
    • Google Business Message
    • Email
      • Google Workspace Quick Start
      • Other Email
    • Custom Channel
      • Custom Channel Overview
      • Custom Channel Quick Start
  • New Release Update
  • Support Use Cases
    • How to Identify Contacts by Email and Phone NumberI
    • How to Enrich Customer Data from a CRM or other Business Software
    • How to Route Customers to the Right Team Automatically
    • How to Auto-Assign Customers to a Team or Dedicated Agent
    • How to Send Outbound Support Messages
    • Support: Closing Conversations
    • How to Supervise Your Support Agents
    • How to Analyze Reports for Support
    • How to Send CSAT to Customer and Save Data in Google Sheets or CRMs
  • Handling Inbound Conversations
    • Managing Spam
    • Create Automated Welcome and Away Messages
    • Get Contacts’ Consent for Personal Data Collection
    • Create Automated Chat Menus
    • Collect Contacts’ Emails and Phone Numbers
    • Route Contacts by Shifts
    • Route Contacts by Team Functions
    • Route New & Returning Contacts
    • Route VIP Contacts
    • Assignment Strategy: Automatic Contact Distribution & Load Balancing
    • Assignment Strategy: Unassign Agents after Conversations Closed
  • Capture Conversations
    • How to Streamline Meeting Scheduling via CTC Ads
    • How to Automate Product Info Sharing in Conversations Initiated via CTC Ads
    • How to Track Conversation Source from Multiple Websites
    • How to Route Contacts from CTC Ads to Agents
  • Automate Conversations
    • How to Maximize Customer Service Potential with AI Agent
    • How to Automate Contact Information Collection with AI
    • How to Route Contacts to Preferred AI Agent
    • How to Automatically Qualify Contacts Based on Budget Using AI Agent
    • How to Route Contacts by their Preferred Language
    • How to Create Automated Chat Menus
    • Assignment Strategy: How to Automate Contact Distribution & Load Balancing
    • Assignment Strategy: Unassign Agents after Conversations Closed
    • How to Create Automated Welcome and Away Messages
    • How to Block Contacts and Manage Spam
    • How to Route New and Returning Contacts
    • How to Collect Contacts’ Emails and Phone Numbers
    • How to Route New and Returning Contacts
    • How to Route Contacts by Team Functions
    • How to Route Contacts by Shifts
    • How to Get Contacts’ Consent for Personal Data Collection
    • How to Route VIP Contacts
  • How to Promptly Transfer Conversation Between Agents
  • How to Guide Customers from Exploration to Purchase with Engaging Menus
  • How to Optimize Customer Onboarding with Automated & Customized Welcome Messages
  • Converse with Customers
    • How to Get a Complete View of the Customers
    • How to Simplify Customer Escalation with Automation
    • How to Transfer Contacts to the Next Shift Automatically
    • How to Optimize Agents’ Productivity in the Messages Module
    • How to Align AI Conversations with Your Brand Voice
    • How to Draft Customer Replies with AI
    • How to Convert Image to Text Using AI
    • How Automate Calculations Using AI
  • Broadcasts Use Cases
    • How to Sending a Simple Broadcast
    • How to Start a Workflow Based on Broadcast Response
    • How to Import to Broadcast via WhatsApp
    • How to Troubleshoot a Failed Broadcast
  • Sales Use Cases
    • How to Collect Leads' Email and Phone Number
    • How to Enrich Contact Data and Qualify Leads
    • How to Route Leads
    • How to Auto-Assign Leads to Sales Agents
    • How to Send Outbound Sales Messages
    • How to Track Productivity by Closing Conversations
    • How to Supervise Sales Agents
    • How to Analyze Reports for Sales
  • Accessing Help Menu
Powered by GitBook
On this page
  • Business Verification Requirements
  • Steps to Verify your Business in Meta Business Manager
  • What to do if your Approval Status is Rejected?
  • What you can do:
  • Display Name Review
  • Display Name Rejected: How to Proceed?
  • FAQ and Troubleshooting
  1. MESSAGING CHANNELS
  2. WhatsApp

Meta Business Verification

PreviousGet WhatsApp API Account for Government AgenciesNextWhatsApp Message Templates

Last updated 11 months ago

The business verification process helps Meta confirm that your business is a legitimate business or organization. Not all businesses need to complete the verification process. You will only need to verify your business for these few reasons:

  • To as your Business Solution Provider (BSP).

  • To increase , enabling engagement with a larger audience.

  • A pre-requisite to .

  • To add more than 2 phone numbers to your WhatsApp Business API account.

Business Verification Requirements

  • Admin of Meta Business Manager (MBM): You need to have an Admin access level in your MBM to perform the verification process.

  • Complete Business Info: Prepare for the verification process by filling out the ****Business Information section of your Meta Business Manager. This is to ensure that the organizational details such as your legal business name, business address, business phone number, business email address and website match with the supporting documents you provide.

  • Supporting documents: You are required to provide supporting documents when submitting your business for verification to verify your business name, business address, phone number. These documents are necessary to ensure successful verification. We recommend to prepare a minimum of these 2 or 3 documents:

    • Business license - To verify the legal name and address of the business

    • Certificate of Incorporation - To verify the legal name and address of the business

    • Utility bill - To verify the business phone number

The same support documents are also required for Government Agencies.

The details in the supporting documents must match the business name, business address, business phone number that are included in the Business Info section of your MBM.

Steps to Verify your Business in Meta Business Manager

Follow the steps below to verify your business in your Meta Business Manager:

  1. Add your organization details such as Name, Address, Phone number and Website.

  2. Select a contact method to receive a confirmation code

  3. Add your business’ supporting documents

  4. Enter the confirmation code

  5. Click Done

What to do if your Approval Status is Rejected?

There may be several reasons your approval status is rejected:

  • Your submission details such as organization details is incomplete.

  • The supporting documents are not viewable.

  • The business details on legal documents do not match the details you provided during the submission.

What you can do:

  1. Ensure that the supporting document details match with the business info section in your MBM.

Display Name Review

When the business verification is complete, the display name review for all phone numbers associated with your account will be automatically initiated. The display name is your business name that customers see on your WhatsApp Business profile.

You will receive an email and a notification on your MBM within 1 to 2 days about the display name approval status.

Display Name Rejected: How to Proceed?

FAQ and Troubleshooting

What should I do if the Start Verification button is missing when trying to verify my business in Meta Business Manager?

If you are unable to locate the Start Verification button, follow these steps:

  1. Fill in your business information:

    • Legal name

    • Address

    • Website

    • Business phone number

Once you have filled in the required business details, the Start Verification button should become visible for you to initiate the verification process.

What is the difference between Meta Business Manager and Meta Business Suite?

Meta Business Manager (MBM) and Meta Business Suite (MBS) are tools provided by Meta to help businesses manage their online presence. However, both serve different purposes and offer different features.

Meta Business Manager (MBM)

Meta Business Suite (MBS)

  • Manage user permissions of your Meta Business Account. Your Meta Business Account holds your Facebook Pages, Instagram profiles, ad accounts and other business assets.

  • Maintain security and privacy of all your Meta business assets.

  • Manage all your marketing and advertising activities on Facebook and Instagram.

  • Manage messages, comments and notifications and respond to messages quickly.

  • Create or schedule posts, stories and ads for your business, and get access to insights and performance metrics for your posts, pages and ads.

Go to in your Business settings > Click on Start Verification

Once you’ve completed the verification process, you will receive an email and notification on your MBM about the approval status within 10 minutes up to 14 working days. Alternatively, you can also check your approval status by going to your > Settings > Business Verification.

Learn more about the .

Go to the to review the reasons.

Resubmit with additional supporting documents if necessary. Learn more about .

Learn more about your .

To increase the chances of getting your display name approved, it is recommended to use the name of your brand or business. Additionally, ensure that your display name adheres to these .

Go to your

To get started, you need to have a business portfolio, which was previously called Meta Business Account. You would already have created one during the signing up of .

With a business portfolio, you can log in to MBM or MBS via this . Meta has since transitioned your desktop experience to MBS. However, you can switch back to using MBM, simply follow the steps outlined in this .

To learn more on how to set up and manage your business portfolios and business assets, refer to this .

⚙️
migrate your phone number to IS-Messenger
messaging limits
apply for a WhatsApp Official Business Account
Security Center
WhatsApp Accounts
reasons your business cannot be verified
Security Center
the accepted document types here
WhatsApp Business display name here
guidelines by Meta
Meta Business Manager
WhatsApp Business Platform (API)
link
article
article